Apparo’s Tech Therapy assists Pacific Birth Collective by finding the right CRM to measure and grow impact
Pacific Birth Collective (PBC) is a Maui-based nonprofit organization dedicated to improving birth and wellness outcomes across Hawai‘i. Founded in 2015, PBC provides education, advocacy, and community-based support that empowers families and care providers throughout the perinatal period and beyond. Through workshops, resource sharing, and programs that honor cultural wisdom and family-centered care, PBC promotes informed choice and holistic wellness. By connecting families to local birth workers and wellness practitioners, PBC helps strengthen community resilience and access to equitable, respectful care for all.
Apparo’s Tech Therapy assists Pacific Birth Collective with their CRM selection.
PBC reached out to Apparo for assistance with finding a Customer Relationship Management (CRM) software that met their needs. Their current data management system is largely manual and limited in collecting individual data. They were looking for a system that would give an overall program impact analysis as well as individual participant impact. This information would improve their storytelling abilities to better fundraise, so that they can further their impact and reach. As Celestine Casserly, Associate Director of Operations and Strategy for PBC, explains, “In gathering data from families and care providers, we aim to amplify community voices and advocate for better birth and wellness options in Hawai‘i.”
Celestine met with Apparo’s Jennifer Ray, Director of Technology Engagements, to start their Tech Therapy journey. They discussed PBC’s specific pain points and needs for a CRM system. After exploring several options, they are now in detailed discussion with the team at Salus to determine the platform’s suitability.
Celestine sums up her experience with Apparo, “Jennifer has been so generous with her time researching CRMs and allowing us to continue pushing forward with what we need to do and what’s more of our expertise, assisting the community. Apparo has filled a piece for us that we wouldn’t have been able to do on our own. Without Apparo, we’d still be make-shifting our data collection and analysis. I have been overly impressed with the work of the Apparo team.”
