Apparo’s Tech Therapy assists Dream on 3 unlock the full potential of Salesforce

Dream on 3 enriches the lives of children and young adults with life-altering conditions by making their ultimate sports dreams come true. Each Dream Experience is custom-designed to bring moments of joy, hope, and encouragement to recipients and their families — whether that means meeting a favorite athlete, attending a major sporting event, or spending a day with their beloved team.

Apparo assisted Dream on 3 with Tech Therapy and Expert Link to optimize their CRM.

Before connecting with Apparo, the Dream On 3 team had already chosen Salesforce as their CRM but needed help maximizing its potential. They wanted to better track and analyze their donor data, strengthen stewardship campaigns, and improve reporting across multiple programs and regions.

Through Jennifer Ray with Apparo’s Tech Therapy program, volunteer Jonathan Waites, CTO of JiLaSoan Technologies, partnered with Dream On 3 to optimize their Salesforce setup. Together, they refined data structures, improved campaign tracking, and developed systems that will directly support stronger fundraising and program growth.

“Optimizing Salesforce will allow us to grow our stewardship campaigns by three to ten times for annual and monthly giving,” explains Ben Allred, CEO of Dream On 3. “That represents roughly a 25% increase in annual giving simply by enabling targeted, data-driven campaigns. The result is greater revenue to expand our programs into more colleges and high schools.”

Reflecting on the partnership, Allred adds: “Apparo fits into this perfect niche that connects nonprofits with technology experts who understand how we work. I tell people about Apparo all the time — it’s an incredible value because they handle the legwork that helps improve how our business runs.”

Through this collaboration, Dream On 3 is now better equipped to manage data, grow donor relationships, and extend the reach of their mission — proving how the right technology partnership can make an extraordinary difference.

To learn more about Apparo’s Tech Therapy program, visit this link.