Written by Apparo Intern Leah Harrison
A nonprofit’s image on social media has the potential to help or hurt them immensely. With the right social media factors and personal features, a nonprofit can reach a broader audience, obtain more volunteers, and help more people.
Here are some ways to enhance your social media – and ensure you’re helping your organization’s image:
1. Visuals
Putting visuals with each post takes up more space and catches people’s attention. If you have trouble creating visuals, try these apps.
2. Respond to Comments
Responding to comments make viewers feel heard by your nonprofit and gives them more notifications about your post. Answering comments, as No Kid Hungry did, can help your company’s image and even save your company’s reputation if it is a negative review.
3. Encourage Followers to Tag Others
Encouraging your followers to tag their friends on your posts gives you a larger outreach and possibly more followers. In the example pictured above, you can see how Birchbox is doing a great job having viewers tag their friends. As a nonprofit, you can have people tag the friends who they think would love to volunteer!
4. Use Hashtags
Using popular hashtags causes your posts to come up during more searches, which means you reach more viewers. Having trouble thinking of a caption? Try these hashtag generators.
5. Make a Calendar
Making a holiday and events calendar can help you connect your nonprofit to holidays/events that are well-known and can cause you to get more viewers (for example, using that holiday/event hashtag or putting your own spin on your holiday/event post). Don’t miss a single holiday with this calendar.
6. Frequently Post
Posting more often means being on people’s feeds more often. This gives you more viewers for your page and they are more likely to tell their friends about your nonprofit if they see your posts more frequently. Running out of posting ideas? Try these!
7. Use Free Tools
For example, Google for Nonprofits, Facebook fundraisers, and Instagram stories (polls, donate button, questions, etc.)
8. Leverage Links on Your Platforms
Post the link to your website in your bio, as well as links to event pages/ invites. For example, UNICEF posted a video to get their Instagram viewers intrigued with their page.
9. Leave space
Don’t overcrowd your page, make it easy and conscience to understand. Find ways to make your page look more consistent and easy to understand here.
10. Humanize
Humanize your cause/nonprofit by posting stories and videos of people in your nonprofit (tug at heartstrings). Examples would be :
Charity water and St. Baldrick’s foundation
