Avoid hitting spam filters with these adjustments that helped nearly triple Apparo’s email deliverability via Constant Contact.
Apparo’s Director of Technology Engagements, Stephanie McKee, shares the steps she took to help boost Apparo’s email deliverability. Please note, you will need a fairly high level of technical expertise to make these adjustments.
Step 1: Implement DKIM and DMARC for your domain
How do DKIM and DMARC work? DMARC builds on SPF and DKIM to ensure that, when an email is received, the information contained in both records matches the “friendly from” domain (e.g., me@my-domain.com) that the user actually sees and the from address that’s contained in the message’s header
Setup is similar across email platforms (Google, Microsoft, GoDaddy, etc.):
How to setup DMARC for Microsoft 365
How to setup DKIM for Microsoft 365
How to setup DKIM/DMARC for Google
Step 2: Enable Self-Authentication in Constant Contact
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- Log into Constant Contact
- Click on My Account
- Click on Campaign Email Authentication Settings
- Select “Self-Authentication Using Your Own Domain”
Please refer to the Constant Contact knowledge base for more information on how to implement this type of authentication.
It’s a good idea to test your authentication out before you send out an email campaign because it may take anywhere from a couple of hours to a couple of days for the newly published authentication records to propagate through the internet.
Before you send your next email, make sure your custom domain email address is verified in your account, if you weren’t already using it, so that you can use it as the “From Address” in your emails. Once you’ve self-authenticated, you can only use a “From Address” for your authenticated domain, or your emails are likely to bounce.
