A Better World Partnered with Apparo and Accenture to Implement Bloomerang
Sponsored by Accenture
A Better World supports children in at-risk communities by addressing health and academic needs through literacy support, trauma-informed care, and evidence-based strategies. Working with families, local organizations, and volunteers, the organization helps remove barriers, so children have the resources and encouragement they need to succeed.
To strengthen that work, A Better World partnered with Apparo and a skilled volunteer team from Accenture to implement Bloomerang, a donor management system designed to streamline operations, reduce manual work, and create more capacity for mission-focused service. Before the project, the organization relied on spreadsheets, disconnected systems, and time-consuming workflows. Bloomerang replaced those manual processes with a centralized system that makes information easier to access, update, and share.
Centralizing Data for Greater Clarity
One of the most meaningful changes was bringing scattered donors and contact information into one cloud-based system. Years of records had been spread across documents, personal files, and paper records, making it difficult to maintain a clear view of relationships and engagement. Now, the team has a single source of truth. Apparo’s Sarah Friday recently met with Maggie Bunzey, Program Executive of A Better World. Maggie shared, “having a single source of truth means everybody has access to everybody’s contacts,” eliminating the need to search across systems or rely on individual knowledge. This shift improves productivity, protects institutional knowledge, and reduces risk when staff roles change or if files are lost.
Saving Time and Reducing Costs
Bloomerang has also created meaningful operational efficiencies. Processes that once required manual entries, handwritten notes, and coordination across systems can now be automated or simplified.For example, preparing donor acknowledgments and address lists once took a full day plus follow-up. With Bloomerang, that same work can now take about 45 minutes.
Those time savings reduce costs, eliminate the need for multiple subscriptions, and give valuable capacity back to staff. As Maggie noted, the changes could return “almost a full-time person’s capacity” to the organization while reducing the time she spends on donor-related tasks by roughly 25%.
Expanding Reach and Increasing Impact
With stronger systems and more staff capacity, A Better World is already expanding its reach. The organization recently grew from four to five classrooms, serving about 20 additional children. Looking ahead, improved segmentation and reporting will help the team engage donors more effectively, grow its supporter base, and build stronger relationships. The long-term vision is to expand services into middle and high school programming, creating a continuous support system for youth and deepening the organization’s impact.
Strengthening Sustainability and Resilience
Beyond immediate gains, Bloomerang helps position A Better World for long-term resilience. Centralized data and built-in learning tools make it easier to train new staff, preserve continuity, and maintain momentum through transitions. The system also supports more strategic fundraising by helping the team identify lapsed donors, track engagement trends, and focus outreach more effectively. Just as important, reliable systems reduce stress and uncertainty, giving staff more time and energy to focus on the mission.
Measuring Impact and Telling the Story
With stronger reporting and data tracking, A Better World can better show how community support leads to tangible results.That ability is essential for engaging donors, securing grants, building trust with stakeholders, and reinforcing the organization’s commitment to transparency and accountability. As David Finkbiner, a skilled volunteer from Accenture, shared, “Maggie was an outstanding partner throughout this project. Her thoughtful feedback, consistent engagement, and collaborative approach helped make the process easier and more successful for everyone involved.”
A Partnership Rooted in Generosity and Impact
The partnership between Apparo, Accenture, and A Better World shows what is possible when technology and mission align. With the right tools and support, nonprofits can strengthen operations, improve sustainability, and create more capacity for impact.
Reflecting on the experience, Maggie shared that working with Apparo was deeply rewarding. From start to finish, she felt supported by the team and grateful for the time, expertise, and care invested in helping A Better World operate more effectively.
As Maggie shared, “In the nonprofit sector, it’s easy to fall into a scarcity mindset because resources are often limited and demand is so great. Apparo’s team brought a refreshing spirit of generosity, collaboration, and abundance to the process. Being surrounded by people who were so willing to share their knowledge and dedicate their time to our success was both energizing and inspiring. Their partnership has made a meaningful impact on our organization, and I am deeply grateful for the experience.”
For A Better World, the project was about more than implementing a CRM. It gave the team more time, clearer insight, and stronger systems to support children and families for years to come.
