Apparo’s CIO Insights, a series of five forums, gives local CIOs and other IT professionals exclusive opportunities during the year to hear from leaders in the technology industry around hot topics, business challenges, and solutions and best practices, as well as to network with business partners and peers. This forum’s topic was all about leveraging technology to enhance the customer experience (CX).
Today, customer experience (CX) , in nearly every industry, receives support at some level by rapidly evolving digital technology.
The future of CX will be different, and far more powerful, than it is now. In the near future we see CX benefitting from an explosion of technologies, a change in organizational models, and a fundamental shift in the interactions between a company and its customers. From the next wave of machine learning and AI will come a flood of customer data — from nearly everywhere. And across organizations, we see shifting lines in business as technology becomes truly omnipresent.
Thank you to our panelists for channeling this topic and leading us through how their organizations utilize technology to elevate their own customers’ experiences:
- Arvy Rajasekarn – CIO of Digital Channel Technology at Ally
- Richard Spencer – GVP of IT – eCommerce, Information Delivery & Applications at Belk
- Brittany DuBose – Managing Director of Channel Strategy & Operations at Duke Energy
As well as a big thanks to our facilitator:
- Bree Basham – Director of Creative at CapTech
And thank you to our sponsors! Without them, this rich discussion wouldn’t have been possible.
- Presenting Sponsor: Dimension Data (NTT)
- Forum Sponsor: CapTech
- Host Sponsor: Coca-Cola Bottling Co. Consolidated
Catch us again on January 29 for our next CIO Insights forum. Topic coming soon.
In the meantime, take in some of the big ideas from this forum, listed below.
